Alan Magliocca’s Story

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Hey! I’m Alan Magliocca. Welcome to my official blog!

I don’t like blogging that much, as it’s not how I make money. But I figured since you were looking for information about me, you may as well hear it straight from the horses mouth 😉

So I’ve been a successful internet marketer for about 7 years now. It’s crazy for me to think about, but I actually FAILED for 7 years before I made my first affiliate commission! How long have YOU been trying to earn your first sale online? I pray that it hasn’t been anywhere close to 7 years, but even if it has, I feel your pain.

Back in 2002, I was a freshman in college. I didn’t know the slightest thing about internet marketing or being a successful entrepreneur, but what I did know is that I wanted to make money the “lazy” way. Heck, all dreamers of financial freedom have this mindset at some point, right? But in the fall of 2002, I Googled a keyword phrase that would change my life forever: “how to make money online.”

At 18 years old, I was mature in many ways. After all, my childhood and high school experiences had truly taught me invaluable life lessons that have stuck with me to this day. But I wasn’t ready to start my own business. As I slowly became addicted to perusing websites, forums, and sales pages, I noticed something. These Internet gurus were sucking me in!

Every time I stumbled upon a new website, I would find another tiny piece of the puzzle to making money online. After a few months of doing research on free sites, I started buying stuff. Seeing all of the fancy cars, mansions, and million-dollar “proof of earnings” on these pages made me take the bait every time. These guys would promise me that all I had to do was pay them $67 one time and I would learn the tricks of the trade. That I could literally copy and paste their “secret million dollar tactics” and get similar results to what they were getting. And I’ll admit, I bought into these “systems” hook, line and sinker.

As I continued through my first year of college, I found myself getting deeper and deeper into debt. I felt so close to finding the right product that would just set my business up to make millions, but I never found it. Without boring you, I’ll name just a few things that I tried to master:


SEO (search engine optimization)

Alan Magliocca


Niche and review blogs

Alan Magliocca


Google AdSense

Alan Magliocca


Google AdWords

Alan Magliocca


Various PPC campaigns (pay-per-click)

Alan Magliocca


Envelope mailing (remember those?)

Alan Magliocca


MLM companies

Alan Magliocca


Forced matrix systems

Alan Magliocca


Website flipping

Alan Magliocca


Media buying (banner ads)

Alan Magliocca


Do you know which one worked for me? Not a single one of them! I was tired, frustrated, embarrassed, fearful of failure, and felt defeated. What would I tell my parents I was blowing all of this money on? I could only drink so much beer. I could only eat so much food. And mind you, I did pack on the weight freshman year, but not enough to cover all the money I had blown on these systems!

My quest to make money online, even if it was just generating one sale, went into my senior year of college. By that point, I was on my way to graduate with a bachelor’s degree in business administration. Yet I was so frustrated at myself for being a failure in my inability to make money online. If I was doing decent in my business courses, why wasn’t I able to apply that to the Internet to make some money? I finally decided to take an entrepreneurship class my first semester of senior year.

Entrepreneurship has been a passion of mine since I can remember. It’s the reason I went to college, and it’s what my dad has always been. I always thought it was cool for my dad to show up to school in dirty clothes driving a Mercedes. My friends would say, “Man, your dad doesn’t wear a suit or anything, but he’s rich! How does he do that?”

It was a great question, and again, I spent my college career trying to find all the answers I could on how I could do it too. The only difference was that my dad ran a hard, manual labor business. I wanted to make the same money he did, but I wanted to do it the lazy man’s way. I didn’t want to work hard. I didn’t want to wake up at 5 a.m. to start my back-breaking day of installing patio doors like he did. And that’s the reason I fell into all these scams. It all boiled down to me wanting to turn a profit without putting in the work.

Still searching for the magic answer, I knew my enrollment to the entrepreneurship elective class would provide me with exactly what I needed to help me make sense of things. I couldn’t have been more wrong!

I will never forget the first day of my entrepreneurship course. The first question the professor asked was, “Why does someone go into business?”

Someone in the back said, “To make money.”

I silently snickered to myself and thought, “What an idiot! That can’t be the answer he’s looking for.”

Then the professor said, “Yes, that’s correct.”

The simplicity of his question, followed by such a simple answer, has stuck with me to this day. As I look at many other people’s business models, I know now that it was actually great advice.

I learned a lot in the entrepreneurship class, but the hardest part was at the end of the semester. We had a project where we had to think of our own business idea and create a business plan around the concept. It counted for a huge part of our grade, so I was really excited that I could get creative and have a cool business plan that I may even be able to use in the real world after I graduated! This was one of the happiest times in my college experience.

We had a few months to do the project, and I worked so hard on my idea. As the due date grew nearer, I tied up all the loose ends, crossed the t’s and dotted the i’s. My business plan was for a party boat business that I wanted to start, possibly in Wilmington. It would basically be like a limo service, but on a boat where a ton of people could chip in money and throw huge parties on the boat while slowly cruising in the ocean. I thought it was ingenious! Then I received my grade.

I got a “D.” I was infuriated. I marched down to the professor’s office right after class, and basically asked him what his problem was. He had marked up my entire business plan with red ink, docking me points on every page. As I flipped through the plan, I was shocked at all the negative comments he had made. Towards the end, his comments became less and less instructive, almost as if he were tired of grading my project!

He basically told me that the point of the business plan was to create a business with a PLAN. He stated that I had not planned anything out. I personally thought I had gone into deep planning, even down to the alcohol license required to let people drink booze on the boat! But he wasn’t buying what I was selling.

After 15 minutes of criticism, I left his office. At that point, I wasn’t angry anymore. My fear of failure became a reality that day. How could I fail in a course that I felt my whole life was going to revolve around? No, I didn’t feel angry. I felt defeated.

At what points in your life have you felt so good about something, only to be let down? How many times have you let yourself down? It’s not a good feeling at all.

I continued to spend money buying products online to make money fast, but all I did was dig a deeper hole in my pocket, and in my heart. I mainly used my grandmother’s “spending money” that she sent me on a monthly basis to fund these scams. That made me feel even worse, but I almost couldn’t help it. I felt addicted to this game called “Internet marketing,” and I knew there had to be a legit way to make a lot of money on the web. I just couldn’t seem to figure out how.

After an uncountable number of attempts at making money online, my college career came to an end. It was time for me to come home and start working for my grandfather at our family business. As I packed up to head home, I felt such an odd mixture of emotions. I was happy to go back to my hometown of Charlotte, sad that I had to end one of the greatest chapters of my life, and defeated because I’d failed at my passion to start my own business. Little did I know, this was just the beginning.

If I were watching myself from the outside looking in, I would say, “Hasn’t this guy had enough failure? When will he learn to just give it up? He sucks at something, yet he’s still trying to make it. When will he stop? How long will this beating last?” This is the reason that I can’t blame some of my closest friends and family for thinking the same thing. I could tell from the way people reacted to me when I spoke of this “make money online” thing. The subject would quickly change, or they’d make a fake acknowledgment. Sometimes they would blatantly tell me to stop trying, and that I was just wasting my money. Finally I learned to keep my mouth shut and my thoughts to myself.

When my “real job” began, I was happy to be able to make a consistent income. It wasn’t ideal for me, but it was good money. The job was also secure since my grandfather owned the business. I would have had to really mess up for my own grandfather to fire me! Life was comfortable, and most people are okay with a “comfortable” lifestyle. But I knew there was more. There had to be more freedom to do what I wanted. If I wanted to sleep late, I should be able to. If I wanted to stay up until 3 a.m., I shouldn’t have to worry about waking up at 5 a.m. to get to work. If I wanted to buy something nice, I should be able to. If I wanted to take a last-minute vacation to Vegas, I should have the money and freedom to hop right on the next flight! All of these things went through my head every day. The more the thoughts of freedom ran through my mind, the more determined I became. Then the economy collapsed.

I have a confession to make. I had my first anxiety attack when I was 15 years old. I struggled with anxiety throughout most of college, and now it was coming back again. How could I be settling into my new job and adjusting to my “comfortable” lifestyle, and then have the economy collapse? This really stressed me out, as I’m sure it did to many people across the country. My mind began to go crazy, yet again. What if we go out of business? How will I pay my bills? Where would I work? Would I even qualify for a job elsewhere?

That’s when I went from worry into panic mode. I had failed for five years to make my first sale online, so that didn’t seem to be an option for me at this point. It was time to save, save, and save some more. So what did I do? I began spending, spending, and spending some more. I knew that if I continued to buy products online, I would eventually stumble upon something priceless.

Every day after work I would come home, research and gain knowledge from these online courses until about 10 p.m., then go to bed to be up for work again the next morning. I did this for a couple years until one night, closer than ever to throwing in the towel, I came across a website that would change my life forever. Finally, the time had come. I had hit the jackpot!

In 2009, after 7 years of failure, I discovered what it took to make money online. And since then, I have been responsible for over $10,000,000 in digital sales being generated on the internet. Pretty cool, right?!?

So if you can take any advice from me, let it be this: The #1 thing you need to be successful is persistence.

To learn more about my story, and how I can help you personally get your first successful internet marketing business up and running, get a free copy of my book here.


Thanks and God Bless!
– Alan Magliocca

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